Research - Gaze Theory

The gaze theory relate to both women and men, the gaze theory is used to attract men and women using the characters in music videos, film, soaps and more, however i'm applying the gaze theory to my music video. 

Using the gaze theory to attract men you have to have specific features :- 

• Women at the right age - if the video is targeted at teenage boys then the girl would have to be of the same age or a couple of years older, whereas if it was targeted at men aged 25 - 40ish the women would have to be in the 25-30ish range. In this case the age range for the woman to be would be of about 16-22ish.  
• Good looking, handsome, fit, elegant but with an edgy side to them.
• The clothing that the woman would wear would show of her natural features hips, legs, chest. The clothes would also be tight to show off the woman's curves, with tight clothing the colour black is commonly used. There are two main sides to the clothing side, either wearing clothing that is tight and elegant e.g dress showing off her curves, chest and legs or wearing small tight shorts with a small top.

To attract women goes by the same principles :-

• Right age for the target audience.
• Good looking, attractive, muscly. 

Clothing can have two sides to it having the man suit up looking professional, or wearing shorts with no top on to show off the muscles.

Here is an image of The Wanted they are a well known band and are adored by thousands of woman around the world. Here I have placed an image of them in a suits and below I have placed an image of them in just shorts. These photographs give off two different vibes but both outfits that he is wear is part of the gaze theory as both outfits attracts women. In suites they look professional, smart, well groomed and attractive. Women will watch there music videos just so they can see this band.

Here I have placed an image of The Wanted with some of their muscles out, this will attract women to watch their next video as they may be top less, as the words on their arms and chest are lyrics for the song that is next coming out.  




I am now going to show the typical type of woman to attract a man in a film or music video. The woman would have to have good, fit bodies, and a beautiful face.  

Here is an image of Kesha a very well known singer/actress, again I will show you Kesha in two different outfits that both still use the gaze theory. 

Here I have placed an image of Kesha a well known singer, here she is wearing a dress for a formal occasion, however the dress is tight therefore showing off her curves and has slights at both sides and going down the chest area. Here the gaze theory has been applied as the dress is short, tight and has slits which shows off features that men look for in an attractive woman. 

Here is another image of Kesha however this is an image from one of her music video's, gaze theory has been used here, as you can see Kesha is wearing a tight dark colour leotard, this shows of all of her legs, her curves and top half of her chest. Having ripped tights also show off more skin. Wearing a leotard makes the legs look extended therefore benefits her whole look. 
If you look closely you can see that her entire body has been waxed up which just helps her stand out more to the audience. 

From this research, I have found out that the gaze theory can be used successfully with both men and women as long as you have them in the right type of clothing and colour. You are also able to apply the gaze theory with the characters look both smart in suits and dresses and sexy with tight/ little amount of clothes on. If we apply this to our music video we will successfully be using the gaze theory in the right way appealing to our audience by using appealing character.