Wednesday, 3 April 2013

Development - Annotation Poster Advertisement

Even though I have already completed my sketches for my poster I felt that I needed to research more to make sure I get all the common conventions of an advertising poster. 

Here I am going to annotate three different poster, these poster are all advertising their own albums, from this annotation I am going to be able to know what the common conventions are on advertising poster.

Dark black background this means that any colour that will be used will contrast well with the background and stand out to the viewers. 
Extreme close up of the artists face, this is to show emotions and facial expressions. Although the artist is looking away from the camera the photograph is still very effective. 
With the artists signature feature which is golden glitter, with every advertisement or photograph this artist will have golden glitter in the photograph somewhere. This helps the view relate to the poster as if they are a real fan they will know that golden glitter is the artists relate-able feature.
The artists name is in gold and in capitals. The effect relates to the name of the album which is named "lights" the name of the artist looks like it has been lit up by lights, standing out well to the viewer.
Real quote from news papers such as the times, complimentary quotes with the amount of stars next to the quote of what the public have rated the album as.  
The important information that I have to put on my poster is the record and distribution company, the logo of the artist, websites or Facebook and Twitter links. 


A dark background again, therefore any colour that is used will contrast well off the background. 
the first thing I notice is the artists signature logo which is the ""Graffiti R", this helps the viewer relate the "R" to Rihanna.
The second feature that I noticed was the photograph of Rihanna, she is looking straight at the camera, breaking down the fourth wall,however you can see an edgy side to the artist, this is from the edgy "out there" make up, and the covering of the one eye. The artist has been made in the grayscale, this can make the artist look very dark and mysterious.
Name of the artist again in capital, in a simple font on a black rectangle, text in the colour white/grey to stand out clearly to the audience. 
The advertisement of the new album in the same effect and design as the title of the name of the artist. 
When albums come out some songs have already been shown to the audience, in this poster, two very popular songs have been placed on the on the poster, this is to attract for customers to buy the album as they know that two hit singles will be in the album. The font is the same as the title however just made bolder and the colour of the text is red, this is to stand out clearly to the audience, as the rest of the poster is of colours such as grey, white and black. 


Border has been placed on this poster, this in my opinion gives the poster a very clear look to it nothing is squashed together or hard to see. Black background, with the main photograph being of the artist, this is a mid shot of the artist, although she isn't looking at the camera the artist is passionate about her music by that way she has positioned herself. 
The name of the album is called lungs, therefore the artist has placed lungs on the front cover, in this photograph the lungs are like a necklace however the lungs are meant to be her lungs but on the outside of her body.
Name of the album in capitals, plain, simple text, with font contrasting well with the black background. Placing a thin line underneath the title, splits it up and gives the poster space.
The rest of the text is all so in white and keeps the same font however just a smaller size.
The date the album is underneath the title of the album, clearly visible and one of the first features you look at when you see this album. 

From annotating these advertising poster I now know the common convention with what goes on a poster that advertises a new album coming out. The title of the artist, name of the album and date in which the album comes out has to be on the poster, from annotating the posters the font and font colour stays the same the only thing that changes is the size of the font. 

There doesn't always need to be a photograph of the artist/band themselves, there could be a certain sign that the viewers can relate to. 

Relevant information that has to be on the poster even if it is just at the bottom in a small text is the record and distributions company and the logos. Any website links, Facebook or Twitter links to find out more about the artist would be good to place on the poster to help promotion. 

A feature I have noticed that entices the the viewers is when the poster has before hits on the poster that will be in the album. Realistic quotes from magazines  newspapers or other band companies is always good for promotion  this shows that audience that the album has a high standard to reach before its even been released.  

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